Ugly produce delivered to fight food waste, California

Ugly produce delivered to fight food waste, California

Every year six billion pounds of fruits and vegetables go to waste on farms across the U.S. just for looking a little different from other produce. Instead of going to feed people, all that wasted produce is sitting in landfills, where it releases methane gas into the atmosphere. Imperfect Produce is a California based company that is trying to change that by paying special attention to the fruits and vegetables that don't particularly look pretty.
The company works with farms to source their funny-looking produce at discounted prices to provide an outlet for the produce grocery stores reject.
Launched in August 2015, they already saved more than 2 million pounds of produce. They have around 11.000 customers in the Bay area, 1000 in Los Angeles and more than 50 full-time employees. A good example of conscious business that shows that profits and social/environmental impact can co-exist.


Reilly Brock, Social Media Associate at Imperfect Produce. 

general@imperfectproduce.com
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*Interview took place in February 2017

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